SEO cometh and SEO goeth, what to do?
Updated: Oct 10, 2019
Effective and successful SEO is based on many parameters determined by Google and they are constantly changing. Local business owners, e-commerce merchants and local nonprofits need to be vigilant to test their websites regularly and make needed adjustments. Your website might have been created in 2016 and it still looks great and inspiring. While your assessment might be correct on a high level, what you can't see under the hood can harm your conversions. The picture below is a 2016 Ford Mustang and it also still looks new after a few years, modern, shiny and appealing. With proper maintenance the Mustang will perform well for many years, but this is not the case with websites over time?
Between 2016-2018 Google has "Improved / Changed" its algorithms about 7340 times, according to moz.com.
It is difficult to keep up with this rate of change, and that is how we can help. We use software tools to verify the state and needed adjustments for a website based on current SEO implementations. Analytics can be used after updates to determine that the website is tracking correctly for traffic, engagement and conversions.